The market segmentation of UGG Australia consist of winter shoes. People need a warm and stylish boot for the winter. This market is typically large and easily segmented. Everyone needs winter shoes. The bases for UGGS segmentation is the geography, demographics, psychographics, benefits and usage of the market. For example, a list of things that play a role are, the climate of the targeted market, the income of that market, the lifestyle of that market, as well as the benefits the market is seeking from the product. UGG segments the product based on their target market. UGG targets teens, kids, middle aged women and men. The market is broad. UGG Australia's market is successful.
No comments:
Post a Comment