UGG Australia's business marketing includes the breast cancer UGG. This markets for a specific organization. This creates relationship marketing with customers who also support the cause. This product also consists of strategic alliances because it creates partnerships for business. The resellers of the product are in the a relationship with that market. The business aspect of UGG's marketing helps them increase sales using business relationships. When retailers all around the world sell UGG's product they both make a profit. UGG's connection with non profit organizations as well make a difference in the market.
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