The methods of communication UGG's uses to market is important. UGG's channel consist mainly of television. UGG communicates using technology, on the TV or the web , although most information you can obtain on their website by signing up for their email list. You will then be contacted with offers and new arrivals. This is their way to transmit messages to customers about the product. The company that owns UGG Australia " Deckers Outdoor " , they post press releases about UGG's on their website as well. As UGG expands their product with new styles and branching more towards men, word of mouth from consumers is their strongest source of publicity as well as interpersonal communication. For example, UGG's started he Adirondack boot style which is also sometimes called " boy UGGS " . These were the first boot they made targeted to men. They didn't need much paid media to spread the word, UGG is so established the word spreads itself. Below is is one of very few of UGG's commercial advertising.
Friday, May 1, 2015
Chapter 15 - Marketing Communications
CHAPTER 15 - MARKETING COMMUNICATIONS
The methods of communication UGG's uses to market is important. UGG's channel consist mainly of television. UGG communicates using technology, on the TV or the web , although most information you can obtain on their website by signing up for their email list. You will then be contacted with offers and new arrivals. This is their way to transmit messages to customers about the product. The company that owns UGG Australia " Deckers Outdoor " , they post press releases about UGG's on their website as well. As UGG expands their product with new styles and branching more towards men, word of mouth from consumers is their strongest source of publicity as well as interpersonal communication. For example, UGG's started he Adirondack boot style which is also sometimes called " boy UGGS " . These were the first boot they made targeted to men. They didn't need much paid media to spread the word, UGG is so established the word spreads itself. Below is is one of very few of UGG's commercial advertising.
The methods of communication UGG's uses to market is important. UGG's channel consist mainly of television. UGG communicates using technology, on the TV or the web , although most information you can obtain on their website by signing up for their email list. You will then be contacted with offers and new arrivals. This is their way to transmit messages to customers about the product. The company that owns UGG Australia " Deckers Outdoor " , they post press releases about UGG's on their website as well. As UGG expands their product with new styles and branching more towards men, word of mouth from consumers is their strongest source of publicity as well as interpersonal communication. For example, UGG's started he Adirondack boot style which is also sometimes called " boy UGGS " . These were the first boot they made targeted to men. They didn't need much paid media to spread the word, UGG is so established the word spreads itself. Below is is one of very few of UGG's commercial advertising.
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