UGG Australia's product development stays pretty consistent of the boots overall purpose, style and warmth. As far as using new materials, styles, and colors, UGG has a new development every season. The brainstorming process for them is built upon the target market and what's " in " for that group at the time. UGG's commercialization may depend upon advertisement or a test wear, to see if the product seems as it will sell based off of feedback. UGG's are still at their growth stage. They continue to sell more and more. UGG's product category is winter boots. The diversity within that catagory that they have is the reason they are so successful. For example, they have the snow " Adirondack " boot as well as classics for less harsh weather, also they have water proof UGG's for rainy weather as well.
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