UGG Australia, just like any other company has to keep their sales increasing. One downfall towards their sales promotion is the fact that the product is not environmentally friendly. UGG's are made of sheepskin and fur. This causes UGG's to automatically deter possible consumers who are big on the environment. The public relations of the company uses things like celebrities or musicians in promotion to keep the public intrigued. For example, in 2011 UGG Australia's first broadcast commercial supporting their mens collection used the quarterback Tom Brady, and rapper " Mos Def ". The use of these celebrities will catch attention of their fans and target market which then allows them to view UGG's product in the process. This is a very strategic use of advertisement.
No comments:
Post a Comment