UGG Australia's relationship selling includes customers as well as retailers who sell the product. These relationships are very important to sales, as the workers in the retail stores become advocates for the product. Employee involvement is important, which is why UGG allows internships to establish an experience the brand. Some UGG retail stores include Nordstrom, Bloomingdales, Lord and Taylor and more. The relationship with these companies allow UGG to sell comfortably and successfully in their stores. If you work at UGG Australia you get your first pair free. This is another way of building inside relationships with those who are assets to the company. Also, using social websites such as twitter, and facebook, this allows UGG to communicate with customers. The personal relationship side of business surely increases UGG's reputation.
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