UGG Australia used strategy of providing different product features which are sold the same all over the world. UGG Australia's companiee lie in the corporation of Deckers Outdoor, which is served worldwide. Although the name includes " Australia " , UGGS headquarters are actually in Goleta, California, in the U.S. They also have an E-Commerce division in Flagstaff, Arizona. UGG is now increasing their market share globally , by targeting more towards men products, which they have very little of. Also, they continue to open more retail stores in all different areas, to target many middle and high class groups. UGG's product, pricing, and promotion is their key to developing a Global vision. They make their product appealing to several target markets.
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