Ugg Australia has countless numbers of retail stores. In almost every major shopping area you will come across a store that sells UGG's. There are 5 UGG Australia stores in New York City, and over 50 stores worldwide. This is apart of UGG's competitive advantage, they have made their product very widely available. Their shopper marketing strategy helps them understand the consumers needs, location being one of them, as well as price and quality. As a marketer you put yourself in the consumers shoes, and determine what you would look for in a product. UGG has memberships and workshops, yo keep relationships strong with customers. UGG also uses online shopping to it's advantage, with deals online, and alot of variety of UGG's you cant find in some stores. UGG also has an app for smartphones, for quick efficient shopping. UGG has to keep loyal customers, because sales drop in certain seasons, since UGG's are most utilized in fall and winter. A strategy for UGG to keep their sales moving during "non-UGG-season" is to sell them at a relatively cheaper price, which consumers can't pass up, despite the season. The marketing channel and retail practices of UGG Australia is crucial to their success.
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