UGGS planning strategy includes their strong social ecosystem. In order to plan who the product appeals to, UGG has their product worn by celebrities, and people with influence over others. This allows the product to be marketed on television and social media which are the two fastest ways to influence society. This is the market development strategy of using stars. UGGS marketing myopia stands on the quality of the shoe, warm fur on the inside, sheepskin on the outside, which lasts very long if treated accordingly. The shoes meet the customers needs of a warm and stylish winter shoe. UGGS product placement is also a strong part of their marketing strategy, their trademark is feautured on any show or movie where their product is worn.
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